Category:
Manufacturer
Background
Our client is a manufacturer and direct retailer of general merchandise. They were in the process of opening their E-Shopp to sell their new range of products they are introducing in the market. The website they had was not looking modern and required a complete relook and addition of new sections. Virtually there was no traffic as the site was not at all visible in the search engines. The content was outdated and needed a complete revamp with the inclusion of new images. The new com section was to be added with additional content for the same with the information about the products they want to sell online.
Strategy
First of all, we conducted a thorough assessment of the old site and gave them a comprehensive report as to what are the things to be done to make the site perform better in the search engines. As the client wants to get more free traffic from Google and other major search engines we explained the process of Search Engine Optimization and the tasks that must be completed to rank high in the search results page.
They accepted our proposal and we built the site from scratch with 100% compliance of all the on-page optimization requirements. We took care of every aspect of the on-page optimization along with a good blog posted with valuable and interesting content for their probable customers.
We took great care in enhancing the online reputation of our client through posting very informative and necessary information for the customers and slowly the site gained popularity in the search engines and was favorably spidered by all the major search engines. We also engaged in building backlinks from high PR sites and blogs and this gave a real boost to the ranking of the site on the first page of Google and Bing within a short time.
This was made possible by our careful keyword research, creating highly optimized content, building a blog with content that was liked by the visitors, carrying out all on-page optimization components and implementing them at the right places on each page of the site, and doing all the off-page optimization.
We carried out the periodic analysis and kept on changing the elements that were not working and modified those that had the opportunity to be toned up for increased visibility in the search engines.
Result
Due to all these the website of the client was ranked high and found its place on the first page of almost all the major search engines. As the site visitors came to the site finding the information contained in it is useful and the products they are selling are good in quality and functionality the site can convert more visitors into customers.